This talk focuses on designing products for users from different cultural backgrounds. The speaker, Jenny Chen, shares her experiences and insights on how cultural differences affect UX/UI design and provides practical strategies for developing globally accessible products. She emphasizes the importance of understanding local cultures, conducting proper research, and avoiding common pitfalls like using Google Translate for localization.

This talk focuses on user research methodologies and how they can help combat opinion-driven design in software development. The speaker presents three lightweight research methods: analyzing bug reports/complaints, implementing transaction audits, and analyzing search logs. These methods can provide valuable user insights without requiring significant time or resources, helping teams make data-driven decisions rather than relying on subjective opinions.