Jason McCreary (JMac) presents data and insights gathered from Laravel Shift, an automated Laravel upgrade service that has processed over 8,400 Laravel projects. He analyzes common patterns, anti-patterns, and feature usage across Laravel applications, providing recommendations for better code organization, validation handling, event usage, and framework feature adoption.

This talk focuses on user research methodologies and how they can help combat opinion-driven design in software development. The speaker presents three lightweight research methods: analyzing bug reports/complaints, implementing transaction audits, and analyzing search logs. These methods can provide valuable user insights without requiring significant time or resources, helping teams make data-driven decisions rather than relying on subjective opinions.