This talk focuses on user research methodologies and how they can help combat opinion-driven design in software development. The speaker presents three lightweight research methods: analyzing bug reports/complaints, implementing transaction audits, and analyzing search logs. These methods can provide valuable user insights without requiring significant time or resources, helping teams make data-driven decisions rather than relying on subjective opinions.

A talk about the positive uses of friction in design and user experiences. The speaker challenges the common assumption that all friction is bad, arguing that intentional friction can lead to better outcomes. Using examples from Pet Rescue's platform, where breed search is intentionally omitted, the talk demonstrates how friction can promote ethical design choices and create positive social change.